Ethical & Sustainable
We are proud to announce that we have been certified by Positive Luxury with the Butterfly Mark, which is awarded to luxury businesses in recognition of their commitment to creating positive impact on society and the planet. The Butterfly Mark is an independent certification for luxury brands that meet the highest standards of verified innovation and environmental social performance.
If you have any questions about our current sustainability practices, please contact us on for more information.
Single Mine Origin (SMO)
Single Mine Origin (SMO) provides a consistent supply of responsibly sourced, fully traceable gold, enriching local communities through healthcare education, environmental protection and alternative livelihoods.
SMO gold can be traced directly to a single mine that has been independently certified to an internationally recognised responsibility standard.
A rare introduction and insight into our fair-trade gemstone dealers. Voyage with us on a path to a sustainable future in the jewellery industry.
Buying Fairtrade Gold jewellery means you are supporting small-scale miners to receive a fair deal for their hard work, as well as protecting the environment and making life better for themselves and their communities All gold is sourced from mine sites who meet the Fairtrade Gold Standard; a globally recognised marker of best practice.
Read more about the impact of the Fairtrade Gold standards (pdf).
Ocean Diamonds are leading specialists in marine diamonds, bringing nature's most precious gifts from seabed to surface and celebrating the power of the ocean in every stone.
Between ferocious storms, our professional divers venture out to search for diamonds, where only the strongest will have survived. Consciously sourced and carefully certified, they are then passed on to our skilled artisans who either preserve their untamed nature or accentuate their brilliance.
Ours is a story of courage, discovery, depth and radiance. These diamonds are wild, brilliant and deeply compelling. And this is a chance to carry the ocean with you, always.
Ocean Diamonds started their journey to the sea billions of years ago. They are carried along through torrent and flow by the patient power of rivers until they eventually settle between gullies or become hidden within the seabed where they are discovered by our diamond divers, off the coasts of Namibia and South Africa.
We may have to pay a little more for these extraordinary diamonds but we think it's worth it! Read more
Webb Family Diamond & Gemstones
Our founder’s father has been at the forefront of the business for over 45 years, in 2008 his daughter and grandson opened L & G Webb. Many of our suppliers have grown along with our family, so each and every area of our work is formed on integrity, trust, and the magic of precious gems. An added advantage of our strong family bonds is that we are privileged enough to pick the very best gemstones from our suppliers, ensuring that our customers always receive the best quality there is.
Following the Kimberly process for all diamonds. Coloured stones are from trusted sources that cut faceted gems from rough material. Their stones are cut by well-trained tradesmen, as every stone is expertly cut.
Moyo Gemstones
Responsibly Source Gemstones from Female Artisanal Miners
Moyo Gemstones are an ethical gemstone collaboration born in Tanzania. Working to empower women miners to work safely, mine better, improve financial security and create stable, equitable markets for fair trade.
What is behind a name?
Mayo nzuri means 'beautiful spirit' or 'blessed heart' in Swahili. In Shona, it means 'heart'. Moyo Gemstones represent a new kind of beauty. They are gems from the heart.